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Reference # : 17-02788 Title : Senior Advisor, Web Production - United States
Location : Round Rock, TX
Position Type : Contract
Experience Level : Start Date : 12/01/2017  
ACCOUNTABILITIES Ensures website performance and content validity Provides capacity planning, as well as systems and applications testing on both a regional and global basis Responsible for development of site specific standards, policies and practices Develops web content, applications and infrastructure related to websites with more advanced graphics and features Partners with subject matter owners and IT to ensure effective, updated, and informative websites Performs web usability testing Partners with IT to prioritize functionality, features, and content into production REPONSIBILITIES Develops, designs, specifies, implements and manages website products as well as programs of the highest complexity Evaluates and determines customer requirements Develops and recommends alternative solutions and functional specifications Develops conversion plans and procedures Acts as senior technical website advisor Provides training and mentoring to less-experienced team members Provides leadership to team and outside business partners Manages multiple projects that are relatively complex in scope
Seeking a digital marketing professional with an emphasis in search engine marketing and digital media planning is needed to support Dell's US based B2B paid media marketing activities. In this role, the ideal candidate will focus on supporting awareness, demand generation, and reporting efforts across SEM as well as providing support for incremental digital media plans.
"? Support planning and execution of SEM campaigns for Dell EMC North America Field Marketing
? Partner with business stakeholders to collect inputs required to develop SEM campaigns
? Interface with media agency to deliver inputs/requirements for the development of SEM campaigns and incremental media plans
? Conduct plan and timeline reviews with team leadership and stakeholders to ensure alignment
? Adapt short and long-term campaign strategies, design of customer engagements, and launch of programs based on business conditions
? Monitor existing programs
? Work within a multi-disciplinary, motivated team with backgrounds in cross community collaboration, digital media marketing and enterprise strategy
? Author SEM and incremental media plan deliverables, documents, and presentations
? Use keen listening and analytic expertise to break down complex concepts into clear, approachable next steps
? Work independently, sourcing and developing tactics to positively impact the goals of the business
? Manage SEM content calendar as key deliverable for use with regional stakeholders
? Create post mortem campaign updates that educate the organization on performance and salient insights that will be useful for future campaign performance.
? Bi-weekly review with media agency to review data and provide analysis
? Weekly Reporting, Optimization, Strategy - includes preparation of reports + Reporting & Prep Sessions + Weekly Sessions with media agency + SEM Strategy & Optimization + adhoc executions
? Ad Hoc Vendor Meetings - includes Vendor Weeks
? VF Compliance Tasks - includes changing/tracking content changes, VF Planning Sessions, trainings, escalations, etc.
? Content Tracking and Editing - includes coordination with internal stakeholders and agencies
? Content Planning - includes briefs about incremental plans coming down the pipeline, syncs on landing pages and copy, timelines, alignment with budget, etc.
? Provide support for vehicle marketing operations around media (online advertising, social media, lead generation, and search) and direct (email, direct mail, door openers) vehicles "

REQUIRED SKILLS MUST BE CLEARLY LISTED ON RESUME **IN WORK EXPERIENCE SECTION** (Candidates lacking required skills will be declined):
- 2 + years of experience with digital vehicles such as email, search, social media, online advertising.
- 2 + years of experience with content marketing in a B2B technology environment as well as SEM.
- 5-6 years' experience in an agency or corporate marketing environment - 2-3 years' experience in creating, deploying and managing media campaigns
- Exhibited track record of piloting campaigns in new/rising social platforms
- General knowledge of Google and Marin platforms