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Email Marketing Specialist
Ref No.: 18-08278
Location: Jacksonville, Florida
Position Type:Direct Placement
Start Date: 09/07/2018
ARC Group has an immediate opportunity for an Email Marketing Specialist in sunny Jacksonville, FL. This is a direct hire FTE position with a dynamic and growing company that offers tremendous career growth potential.

PREFERRED QUALICATIONS:
* Proficient in Microsoft Office; especially Excel
* Demonstrated ability to create compelling content that drives desired outcome/action
* Analytical skills to interpret/draw insights from reporting
* Proven ability to multi-task a variety of projects in a high production environment, with limited oversight
* Ability to work well and communicate verbally with people at all levels, both internally and externally
* Experience with marketing automation software such as Silverpop or Exact Target, or email marketing software such as Constant Contact or iContact
* Experience with basic HTML development Execute email distribution based on universal email calendar.
* Develop and monitor A/B Testing strategies on subject lines, call to actions, image vs. text, etc.
* Partner with Content Team to ensure email effectiveness (relevant to target audience; copy brevity/accuracy; subject lines; brand appropriate) to ensure marketing message is conveyed clearly and accurately.
* Partner with Creative Services to ensure all campaign designs meet requirements for conversion to HTML and in proper form/template.
* Partner with Web Developer to ensure all campaigns are built according to specifications and render appropriately in mobile devices and across various email service providers (Client, Outlook, Yahoo, etc.).
* Provide HTML development support to Web Developer when necessary.
* Monitor and direct email responses to appropriate team for follow up.
* Provide support in monitoring and assessing relevant tracking metrics and provide insights and recommendations to improve email performance.
* Develop content for automated programs and email marketing initiatives based on direction provided by Email Marketing Manager and Marketing partners.
* Provide database maintenance support (purge non-deliverables; manage opt-outs, etc).
* Provide strategic and technical support for automated programs and email marketing initiatives.
* Provide support in maintaining list segmentation.
* Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices
* Recommend change to programs based on sound analysis
KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES:
  • Strong collaboration abilities, teamwork and interdepartmental communication skills are critical to the success of this position
  • Sound business reasoning and the ability to use facts to make good decisions is required

Please send resumes directly to Siana Johnson at sjohnson@arcgonline.com
You can also apply online at http://www.arcgonline.com