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Marketing Manager : 17-04483
Ref No.: 17-04483
Location: San Francisco, California
Primary Skills : Marketing Manager, Product Marketing, Mobile App, live Events, SEM, DoubleClick
Location : San Francisco, CA
Duration : 7+ Months
 
Primary Job Responsibilities : 
• Launch, optimize and scale campaigns on Facebook, Google and other mobile ad networks
• Optimize targeting, bids and budget on all ad buys
• Continually test new partners, campaigns and creatives to drive highest yield
• Manage relationships with external partners
• Own and drive A/B testing and creative optimization
• Report out regularly on performance and innovation plans
• Collaborate with internal Product team on setting up in-app campaigns, understanding customer behavior, key events and user trigger points
• Drive ASO including testing and optimization of keywords, screenshots, app description and content

Education, Skills And Experience : 
  • BA/BS required
  • 5-6 years of experience (with at least 3-4 in mobile user acquisition)
  • Experience promoting mobile products on Facebook/iOS/Google/ad networks
  • Understanding of fundamental digital/mobile ad metrics and calculations (CTR, CPC, CPM, CPA, CPI, MAU)
  • Exceptional analytical and problem solving skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations
  • Strong attention to detail and great organizational skills
  • Passion for live events - sports/concert/entertainment enthusiast a plus

Skills :
  • At least 3-4 years of experience in mobile acquisition like ad networks and app downloads
  • This person must be able to drive mobile campaigns
  • Comfortable with heads down management of ads which include developing creative assets, monitor metrics to measure success
  • Should be familiar with  placement tools and DoubleClick bid manager

   Please apply with your updated resume or please call Dipak at : 408-907-3213