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Marketing Analyst II -- 551 : Digital Marketing : 20-01279
Ref No.: 20-01279
Category: Marketing
Location: Tampa, Florida
Primary Skills: Marketing analytics, SQL, Excel, Tableau, Python/R
Duration:  6+ Months with potential to extend   
Contract Type: W2

 
Responsibilities:
  • Provide support in media strategy, measurement, and optimization that require expertise in advanced analytics work.
  • Partner with internal teams in areas including experimentation, measurement, modeling, and audience science.
  • Identify patterns and behaviors from advertising data sources Google Analytics, Terminus and Salesforce that are effective predictors of performance and critical drivers for a successful media plan.
  • Deliver customer-centric, data-driven approach, based on a people-based marketing strategy to build, segment, and test audiences for best business results.
  • Understand business problems and help translate them into quantitative models, clear visualizations and choose the best applicable statistical and analytical tools to drive a solution.
  • Ability to build a cohesive story using visual narrative and clear analysis for different audiences using various mediums such as Excel, PPT, Tableau and have comfort in communicating the insights to various teams and stakeholders.
  • Manage quarterly media / web forecasting process and provide insights into changes vs expectations.
  • Identify actionable insights, suggest recommendations, and influence the direction of the business by effectively communicating results to cross functional groups.
 
Requirements:
  • 5+ years of progressive experience in a data analytics role, 2 years of which can be in an equivalent discipline (consulting, business strategy/operations, performance marketing, equity research, market research and analysis, and/or corporate finance).
  • Bachelors Degree required. Preferred Degree with a concentration in statistics, data science, operational research or finance highly preferred.
  • Strong business acumen and analytical problem-solving skills with demonstrated thought leadership leading to a high degree of business impact in prior endeavor.
  • Hands-on experience in transforming, manipulating, merging, normalizing and analyzing data
  • Track record of success in fast-paced environments with competing and continuously evolving priorities
  • Advanced skills in Microsoft Excel, Advanced Tableau or equivalent reporting visualation tool, Intermediate skill level in Microsoft Powerpoint highly preferred,  Stats such as R or equivalent (nice to have), Python or equivalent (nice to have);
  • Experience with marketing vendor frontend reporting and backend systems for audience behavior and sales progression needed. Data enhancement vendor knowledge recommended.
    To follow up with any questions, please contact Vipul @ 408-512-2357
 
Akraya is an award-winning IT staffing firm and the staffing partner of choice for many leading companies across the US. We offer comprehensive benefits including Health Insurance (medical, dental, and vision), Cafeteria Plan (HSA, FSA, and dependent care), 401(k) (enrollment subject to eligibility), and Sick Pay (varies based on city and state laws).
 
If this position is not quite what you're looking for, visit akraya.com and submit a copy of your resume. We will get to work finding you a job that is a better fit at one of our many amazing clients.
 
Akraya is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Akraya is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.