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Channel Marketing Specialist : 20-00993
Ref No.: 20-00993
Category: Marketing
Location: San Mateo, California
Primary Skills: Channel Marketing, Strategies, Social Media, Campaigns.
Duration: 10 Months     
Contract Type: W2 Only

Responsibilities :
Work closely with other Channel Marketing team members and the Americas sales team to support company initiatives, activations and events including:
  • Define, establish, and manage the channel marketing function and own marketing relationships for assigned accounts
  • Develop, manage, and execute channel marketing strategy and plans for physical retail and online sales channels including:
    • Drive best in class in-store merchandising, end-user demand generation (e.g. retail circulars, digital inserts, displays, retail promotions etc.)
    • Participate in the development of the strategy and vision for how our devices are merchandised and demonstrated within a retail store environment
    • Create and manage MDF / Coop Programs and a strong understanding of the financial impact of these programs.
  • Define, execute and deliver on co-marketing plans with each of our channel partners, evaluate and optimize program effectiveness, and understand the financial impact and per account results and profitability.
  • Develop and implement sales and promotion strategies to drive significant increases in online revenue
    • Update and maintain product listings across all e-commerce sales channels
    • Identify and implement positive impactful changes to product listings and operational procedures to reduce errors and improve customer satisfaction
    • Monitor and update listing prices to maintain competitiveness while ensuring profitability
    • Submit daily, weekly and monthly sales channel performance report
  • Understand the market through sales insights and feedback from channel partners, merchandisers, and retail sales reps and bring relevant information back to the team.
  • Gather customer data, consumer insight to develop and consolidate channel and sales strategy programs
  • Monitor third party channel data and develop weekly executive summary recaps
  • Create, develop, and monitor data collection programs across cross-functional teams
  • Work with internal teams to develop custom merchandising and marketing assets as needed.
Education & Experience:
  • Bachelor's degree or equivalent experience
  • 5+ years of channel marketing experience with a consumer electronics company
  • 2+ years of Amazon Vendor Central and Seller Central experience is nice to have but not required
  • Experience working at a start-up or rapidly-growing company preferred and strong understanding of the client brand
  • Quick on your feet and able to problem solve on the fly.
To follow up with any questions, please contact Hanzala at 408-512-2457.
Akraya is an award-winning IT staffing firm and the staffing partner of choice for many leading companies across the US. We offer comprehensive benefits including Health Insurance (medical, dental, and vision), Cafeteria Plan (HSA, FSA, and dependent care), 401(k) (enrollment subject to eligibility), and Sick Pay (varies based on city and state laws).
If this position is not quite what you're looking for, visit and submit a copy of your resume. We will get to work finding you a job that is a better fit at one of our many amazing clients.
Akraya is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Akraya is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.