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Marketing Analyst : 20-00392
Ref No.: 20-00392
Category: Marketing
Location: San Francisco Bay Area, California
Primary Skills: eCommerce, SQL, Tableau, Visualization
Duration: 7+ Months
Contract Type: W2 Only


Responsibility / Job Description:
Work closely with the Performance Marketing channels in the management of the programs.
Conduct ongoing reporting and analysis of A&MP performance to ensure programs meet their ROAS commitments, including identifying key business opportunities for efficiency.

Responsibilities :
  • Make recommendations on the incremental value of partnerships.
  • Suggest frameworks for determining how to measure incremental revenue.
  • Ensure that proper campaign tracking is in place and guide teams towards and efficient taxonomy, as the channel continues to expand broadly across the media and affiliate publisher space.
  • Guide channel managers towards appropriate KPIs and set goals.
  • Create presentation material on performance and competitive benchmarks to be shared at various levels within the organization.
  • Create tracking and reporting dashboard to monitor KPI and other metrics. Ability to translate business needs into analytic frameworks, independent time management.
Skills and Experience: 
  • 3-5 yrs experience in Marketing Analytics.
  • Experience in an eCommerce company strongly preferred.
  • Advanced degree in a quantitative field preferred Industry-testing SQL, Google BigQuery preferred Adobe Analytics, Tableau
    To follow up with any questions, please contact Shilpa at 408-907-2682

Akraya is an award-winning IT staffing firm and the staffing partner of choice for many leading companies across the US. We offer comprehensive benefits including Health Insurance (medical, dental, and vision), Cafeteria Plan (HSA, FSA, and dependent care), 401(k) (enrollment subject to eligibility), and Sick Pay (varies based on city and state laws).
 
If this position is not quite what you're looking for, visit akraya.com and submit a copy of your resume. We will get to work finding you a job that is a better fit at one of our many amazing clients.
 
Akraya is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Akraya is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.