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Marketing Cloud Specialist
Ref No.: 17-00473
Location: Denver, Colorado
Position Type:Contract
Start Date: 09/18/2017
JD-
  • Marketing Cloud skills and experience needed:
  • Understanding marketing initiative needs for customers
  • Create requirements/user stories to help setup Marketing Cloud instance
  • Experience with best practices for configuration - CANSPAM compliance, reply mail management (RMM), preference center
  • understand measurement metrics and help achieve KPIs
  • Identify appropriate practices, and opportunities to maximize results for marketing initiatives
  • Create journeys & campaigns
  • Help envision & create email templates, landing pages
  • A/B testing, data segmentation, data sourcing & modelling
  • Develop and manage list segmentation, targeting and personalization strategy, including automated emails by segment
  • Experience with Salesforce and Marketing Cloud integration