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Digital Marketing Manager
Ref No.: 18-01297
Location: Carlsbad, California
Position Type:Contract
Start Date: 02/26/2018
Job Category:Non-IT Sales / Mktg / HR / BD
Job Description:
• Assist with strategy and execution of digital marketing programs and processes across multiple areas of business.
• Delivery of ongoing reporting and analysis of digital marketing programs and select business focus areas on a monthly basis to identify key trends and recommended actions.
• Analyze customer web journey and identify opportunities to accelerate lead collection and online ordering/add to cart metrics.
• Analyze key marketing programs for Return on Investment and program optimization.
• Collaborate with centralized division resources for best in class digital learning and reapply into Synthetic Biology and Sample Prep.
• Work closely with Global Market Development Managers to support programs in the digital and social marketing channels.
• May perform other related duties as required and/or assigned.
• Travel is required (10%).

Minimum Qualifications:
• Bachelors degree in business, marketing, science, or related degree.
• 3-5 years of experience in marketing, e-business, analytics, technical service, product management or other closely related position.
• Exceptional communication skills.
• Analytical thinking skills and experience in analyzing trends on a business.
• Strong digital marketing understanding in various channels and digital performance metrics, SEO and Google AdWords, and ecommerce.
• Desire to learn and work across multiple teams.
• Strong business acumen and customer focus.