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Email Marketing Manager
Ref No.: 17-05837
Location: Parsippnay, New Jersey
Position Type:Contract
Start Date: 10/02/2017
Job Category:Non-IT Sales / Mktg / HR / BD
Associate to lead the execution of email marketing campaigns for Client Hotel Group. This position will act as primary liaison between email agency and internal teams to manage feedback and ensure deadlines are met. Main responsibilities include developing messaging strategy, managing the production process, as well as maintain quality control, timelines and approvals. Also will be responsible for sharing program performance and recommending enhancements or improvements.

Essential Job Functions:
  1. Manage the creative strategy and development for all emails by being the primary liaison to email agency from kick off through launch, reviewing copy and creative, implementing testing plans, managing data and new technologies, as well as securing all required approvals.  35%  
  2. Execute email campaigns with 100% accuracy by determining mail audience criteria, performing quality control reviews, and proofing all links are functioning. 25%  
  3. Manage editorial calendar, production timelines and mailing schedules in order to support the customer contact strategy. 15%  
  4. Responsible for collecting and curating relevant content necessary for each email 15%  
  5. Recommend and develop improvements to current and new emails to enhance the customer journey and improve conversion rates. 10%  
a)      Education: Bachelor's Degree - Marketing concentration ideal
b)      Training requirements (licenses, programs or certificates): Strong knowledge of Internet and Microsoft products (excel, PPT, etc.)
c)      Knowledge and skills (e.g. demonstrated ability to work under pressure, or possesses good written and oral communication skills):
-          Detail oriented required
-          Strong editing and proofreading skills required
-          Excellent organization and time management skills
d)      Technical Skills: Familiar with email service provider systems, tools and processes. HTML coding a plus
e)      Job experience (number of years, type/level of previous experience):
2-3 Years of email/interactive/digital marketing experience