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Product Manager - Marketing Systems
Ref No.: 19-00684
Location: San Diego, California

We are looking for an experienced Product Manager - Marketing Systems to join a well-established financial institution located in San Diego. The Marketing Systems Product Manager serves as the voice of the customer, representing and reinforcing the customer's perspective throughout the marketing systems product (s)applications evolution. The Marketing Systems Product Manager is ultimately responsible for maximizing the value of the marketing systems product (s)(e.g. CMS, CRM and associated data requirements in alignment with the strategic vision and business outcomes set by Executive Management.

As part of the Marketing organization, the Marketing Systems Product Manager will be responsible for translating the high-level strategic vision and business outcomes set forth by Executive Management for varying streams of content production into a customer-centric product roadmap and lead its execution.
As the Marketing Systems Product Manager, he/she will take ownership of the day to day elements of identifying, implementing and managing the product lifecycle of the marketing technology stack. This role will also lead day to day management of marketing systems post go-live and initiate/prioritize projects and create the go-to-market plans.

Additional responsibilities include but are not limited to:

  • Develop and execute product vision and roadmap in alignment with the Connected Customer
  • Experience, e.g. customer centric, personalization, etc. Continually iterate to ensure customer needs are met and that content delivery remains relevant and competitive.
  • Understand and appreciate the importance of and promote systems life cycle methodologies, project management techniques, quality assurance and testing methodologies, and enterprise architecture principles.
  • Review, on a consistent basis, existing processes/systems to make recommendations on process improvements and achieve consensus and support from the diverse groups within Marketing and the business to implement the defined processes.
  • Develop metrics and measures and provide analysis that will assist management in improving key processes and deliverables.
  • Provide assistance on vendor analysis, selection and review when necessary.
  • Seek and develop strong partnerships with organizational management IT staff, outside vendors and consultants to define, plan, develop, implement and support the Marketing systems in support of current and new business objectives/opportunities. Participates in business decisions and anticipates issues.
  • Achieves consensus from diverse groups to implement new processes. May provide direction and/or supervision and oversight of work of others in the department.
  • Define end-to-end customer experiences, drive requirements, build and manage roadmaps and backlogs, and prioritize the work.
  • Lead development of new features from concept to launch through the entire product life cycle – from research to ideation and prototyping to measuring and iterating.
  • Work with a cross-functional team of designers, developers and external partners in an agile environment to lead, align, and maintain productive partnerships throughout the lifecycle and to enhance our content delivery services.
  • Test and learn through customer research, production tests, and performance analysis to evolve the content management platform and define rollout strategies.
  • Lead research, testing, metrics analysis, data insights and experimentation to inform decisions.
  • Partner with key internal stakeholders and external vendor partners to translate business strategies into features that delight our customers.
  • Understand customer pain points, assist in defining solutions and bring them to life.
  • Keep abreast of emerging technologies/AI, fintech innovations and digital banking trends to inform product direction and strategy.
  • Collaborate with the broader internal teams to ensure that system designs supports a seamless and consistent digital experience across multiple products in alignment with defined UX standards and customer personas
  • Ensure communication channels among all parties on any particular project are in place and working effectively at all times to ensure all are informed of current project status and any potential issues as they arise.
  • Proactively manage expectations through clear and frequent communication.
  • Must have the ability to influence stakeholders with diverse points of view and maintain grounded and productive discussions.


  • Strong leadership, decision making and analytical skills
  • Bachelor's Degree in Computer Science, Engineering, Math, Human-Center Design or equivalent field preferred.
  • Minimum 8 years of experience in digital product management and working knowledge of CMS, websites, UI/UX, development, and technology architecture
  • At least 3 years managing consumer-facing marketing systems applications (websites, apps and mobile web)
  • Ability to multi-task and meet deadlines
  • Strong understanding and working experience utilizing design-thinking best practices– empathy, requirements definition, ideation, prototyping, and testing to deliver digital products and experiences
  • Proven experience with design, development and roll out of an enterprise level content management solution
  • Technically savvy with experience working with designers and developers to craft usable experiences
  • Proven track record working within an Agile Framework
  • Superior organizational skills, strong interpersonal skills and the ability to understand and manage multiple streams within one project and multiple products concurrently
  • Exceptional communication skills (verbal, written, and presentation); experienced and comfortable working with and presenting to colleagues at various levels, from co-workers to executive management. Strong ability to collaborate and engage with various working styles and personalities
  • Excellent knowledge of project management methodologies; able to manage large, complex projects.
  • Must have Scrum and/or Product Owner Certification
  • Financial services experience strongly preferred
  • Prior history supporting working in Marketing
  • Experience using data analytic tools such as Google Analytics, Omniture/SiteCatalyst
  • Proficient in Microsoft Office Suite
  • Experience with tools are utilized for such as Jira, Confluence, Basecamp, Slack, Workfront