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Search Engine Optimization (SEO) Analyst/San Francisco, CA 12mth+ Contract (NTTJP00005954)
Ref No.: 18-01128
Location: San Francisco, California
Position Type:Contract
 Visa Reqd: USC, GC, EAD-GC Only
(No H1's OR Opt's)
• Develop SEO strategies to drive success throughout the all digital experiences (web, mobile, apps, other digital integrations) 
• Conducting deep dives into Search linguistics to determine consumer behavior in the healthcare industry 
• Develop optimization recommendations and execute on all phases of the process through delivery of assets 
• Working with internal content and creative teams to implement SEO strategies and best practices for content taxonomies, information architecture, component/asset nomenclature, design and migration strategies 
• Working closely with technical/development teams to implement technical and information architecture SEO best practices for CMS optimization 
• Working knowledge of HTML, HTML5, Flash, AJAX and other languages in relation to the limitations and technical issues for SEO 
• Working with product, digital, marketing, brand and other teams to develop SEO strategies including, but not limited to, local and mobile search strategies, paid media/SEO integration, digital asset optimization, social media and amplification best practices 
• Execute SEO activities such as tracking platform assessment, SEO set up, developing and maintaining project plans, goal setting and reporting 
• Collaborating with various capabilities to identify content for both on-site and social distribution based on consumer search demand 
• Acting as a supportive resource for SEO expertise for various capabilities within Dignity Health 
• Closely monitoring performance activity, working with analytics resources to identify trends, areas of concern and potential opportunities 
• Communicating with business leaders and team members regarding explanations of SEO strategies, tactics, deliverables and performance issues 
• Staying on top of the latest search industry trends, from detailed tactics to over-arching concepts, communicating the application, potential impact and opportunity to internal Dignity Health teams 
• Utilizing industry performance tracking and analysis tools such as SEMRush, Moz, BrightEdge, Conductor, Yext, Botify, various crawlers, XML sitemap generators and others to monitor SEO performance for Dignity Health and all competitors 
• Utilizing analytics tools, such as Google Analytics, Omniture, Sitecore, or equivalent where necessary