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Marketing Automation Specialist
Ref No.: 13-00535
Location: New York, New York
Position Type:Direct Placement
Start Date: 06/13/2014
We are looking for a talented Marketing Automation Specialist - headquartered in New York. In this role you will be responsible for developing and promoting our various products. You should have a profound knowledge of Marketo and/or Eloqua products, CRM's (preferably Salesforce) and be familiar with best practices surrounding marketing.

Position Overview:
- Develop expertise in all aspects of Demand Generation and Marketing Automation
- Create and manage ongoing relationships with clients through their ongoing use of Demand Generation and Marketing Automation applications
- Identify all near, mid, and long-term business objectives and work with clients to formulate project plans to meet these goals
- Configure Salesforce.com, Marketo and other marketing automation tools
- Develop curriculum and train end-users both onsite and via the Internet

Basic Requirements:
- BA/BS degree in Marketing, Information Systems or equivalent work experience in lieu of degree
- At least 3 years of experience in B2B or B2C marketing including lead nurturing and management
- 3-5 years experience creating and/or executing marketing strategy, programs or demand gen campaigns
- 3-5 years experience administering or consulting with one or more of the following applications: Eloqua, Marketo, Pardot,
- 2+ years experience administering or consulting with Salesforce.com
- 3+ years of Project Management experience including project scope, budget, timeline, resources, deliverables to meet client and project deadlines
- Experience writing functional specifications
- Experience with data migrations from third party systems to Salesforce.com

Desired Skills/Certifications:
- Salesforce.com certification (Administrator, Sales Cloud or Service Cloud)
- Marketo, Eloqua, or other DemandGen platform certification
- Marketing or Social Media agency experience a plus
- Financial Services or Insurance industry experience
- Proficient with Google Apps, MS Office and Lucid Charts