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Associate Director/Sr. Brand Manager Marketing
Ref No.: 17-00154
Location: Stamford, Connecticut
  • Assignment Description:Senior Brand Manager:
    -Provide strategic direction based on analytics to support the growth of appropriate prescription and dollar sales while optimizing profitability
    · -Analyze market data including primary market research and secondary competitive data. Coordinate and participate in market research projects as assigned
    · -Assist in the development of marketing plans, objectives, critical success factors, strategic initiatives, tactics, forecasting, and budget activities related to assigned product(s).
    · Identify risks and competitive and environmental threats to brand objectives and develop contingency plans to address those threats.
    · -Work with Agency of Record to ensure the proper development and implementation of tactics within budget and per the Statement of Work
    Develop marketing strategies and tactics for assigned product(s).
    · Drive brand positioning and grow market share in the marketplace

    Create and coordinate the development and production promotional materials to drive tactics and strategies of assigned brand
    • Oversee development of promotional materials for use by the sales force (copy writing, design, and approvals)
    Create bulletins and make presentations to Sales Department communicating marketing objectives, strategic initiatives and tactics, as well as address competitive issues.
    Conduct pre- and post-marketing field investigations and evaluations
    Work with market research, agency, and other internal stake holders monthly to track competitive product activities and to develop plans of action to address competitive threats.
  • Summary of Work:-Senior Brand Manager with In Line and launch experience. 6 month contract
    -Onsite - Stamford CT- not a remote position
    - must have launch experience,pharma/biotech experience, Managed Market experience
    -Experience in Pain Mgmt.
    -There will be overtime with this position