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Sr. Marketing Manager 1 [c]
Ref No.: 18-01937
Location: Mountain View, California
Position Type:Contract
our client was built to help professionals become more productive and successful. Every day, millions of people use our products to make connections, Client opportunities and gain insights. Our global reach means we get to make a direct impact on the world's workforce in ways no other company can. We're much more than a digital resume - we transform the lives of our 500 million members through innovative products and technology.

We are looking for a Sr Marketing Manager to work with our Marketing Solutions team, which is responsible for go-to-market strategy and execution of our client's advertising solutions. This role will focus on our client's organic and paid APIs that power our developer and partner programs.

You will play a pivotal role in shaping our client's API roadmap through market and competitive insight, setting product positioning, developing go-to-market strategies, and owning the execution of key launches and initiatives that will push our partner program forward, especially with B2B advertisers.

The ideal candidate is a self-starter who's not only comfortable with numbers, data, and analytics, but also has a member- and customer-first mindset and passion for delivering amazing experiences to our partners through our APIs.

Responsibilities:

¿ Plan and execute go-to-markets for API products, from concept validation to beta testing to product launch and post-launch scaling
¿ Develop and execute strategy and integrated marketing plans to on-board new partners and customers to our partner program
¿ Work with PMMs and Sales training teammates to develop sales enablement content and roadmaps.
¿ Identify, produce (if needed) and leverage compelling content for our target audience
¿ Create and maintain a portfolio of customer success stories, references and recommendations
¿ Develop messaging and positioning for our insights/targeting APIs
¿ Maintain detailed metrics to track progress and drive decisions
¿ Travel, as necessary

Basic Qualifications:

¿ BA/BS degree in marketing
¿ 1+ years of agency, marketing or communications experience
¿ Ability to use qualitative and quantitative research to drive marketing strategy and content
¿ Strong content/copywriting, proofreading and communication skills with an attention to detail

Preferred Qualifications:

¿ MS Degree
¿ Experience in B2B, enterprise or international marketing
¿ Experience with budget, vendor and event management
¿ Experience with marketing programs management including email, website, social media, events, community and content marketing
¿ Knowledge of performance/online marketing and the social media marketplace
¿ Excel at developing creative stories and compelling narratives that articulates key product benefits to the right segments
¿ Ability to use logic and reasoning to manage projects and solve problems as well as identify alternative solutions, conclusions or approaches