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Brand Marketing Manager
Ref No.: 17-01470
Location: San Francisco, California
Position Type:Contract
Creative Lab Marketing Manager II
NOT CREATIVE LABS: BRAND STUDIO
Brand Marketing Manager, Education (7 month Maternity Leave Cover)

We are looking for a seasoned brand marketing professional to work on Education brand programs for a leading technology company. As a Brand Marketing Manager on the Education brand team, you'll lead the end-to-end program development, marketing plans, and execution for a flagship Education brand program. You'll manage all internal creative teams as well as external agency partners to set the strategic positioning, creative message, and campaign idea, as well as produce the website, teacher outreach materials and teen activation materials to drive participation.

Responsibilities:
  • Lead internal creative, producer, legal, partnerships, etc. teams to develop and execute Education program(s) and marketing plans.
  • Partner with cross-functional teams to ensure the successful execution
  • Manage the program planning, positioning, creative strategy, and execution of the program
  • Create marketing and outreach strategies to drive increased participation through teacher/EDU outreach, teen activations, partnerships, social, PR and other comms.
Minimum Qualifications:
  • BA/BS degree, MBA a plus
  • 10+ years of experience in brand marketing, Education, social impact or integrated campaign management at a top tier agency
Preferred Qualifications:
  • Experience in crafting marketing strategies and executing marketing campaigns.
  • Demonstrated ability to take initiative, provide breakthrough thinking and strategy, and function effectively in highly dynamic environments.
  • Experience in working cross-functionally and managing multiple stakeholders as well as internal creative teams and external agency partners
  • Effective written and oral communication skills, and strong organizational and analytical skills.
  • Interest in and passion for the Education and providing inspirational Educational experiences to underrepresented students.