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SEO Analyst 1
Ref No.: 17-01454
Location: San Francisco, California
Position Type:Contract
  • The SEO Analyst is responsible for the execution of the global SEO strategy for the Document Cloud line of business.

  • Responsible for managing the SEO programs to set targets and KPIs and for working closely with the Paid Search team to maximize overall search returns and expenses.
  • Monitor, analyze and optimize website activity, traffic trends, SERP rankings and customer acquisition & eCommerce metrics related to Visits, Units, Subscriptions, and overall user experience.
  • Develop and deliver comprehensive page-level and site-wide SEO recommendations for all CC products and services for our, related our client web properties & subdomains, and relevant Social properties for their line of business and region.
  • Support all launch activities related to keyword research, content reviews, domain updates, internal and external linking, internal site search, and social outreach.
  • Provide SEO support for all ongoing Web projects for their line of business and region, including new product launches, page refreshes, site re-design, our client Marketing Cloud tools implementation and CMS rollout.
  • Work closely with Web Strategy, Web Production, Editorial, IT, Information Architecture, and Globalization departments to drive implementation of SEO recommendations.
  • Actively support and participate in our social media strategy, including SEO support and recommendations for PR, Blogs, Help, Video, and Social outlets like Twitter, Facebook, our client, YouTube, etc.
  • Work closely with the Site Search Manager to continuously monitor searcher and customer behavior and make recommendations to improve search functionality and navigation.
  • Support Site Search strategy and results through keyword research, copy creation, copy localization, query analysis, conversion tracking, and merchandising.
  • Perform technical site analysis, site compliance audits, content compliance and assist with launch QA.
  • Provide competitive analysis of top ranking competitor sites.
  • Provide SEO training and evangelize SEO across the company.
  • Continue to help define and refine SEO processes with the Web Team and IT.
  • Aggressively monitor and data-mine the SEO data regularly for increases/dips in performance and to assist in identifying new content opportunities for the Web Team and Business Units.
  • Responsible for our client Search Console maintenance and utilization.
  • Drive International SEO expansion and work closely with in-country local web teams to improve and grow International SEO.
  • Help build theme-relevant links to support user experience.
  • Stay current with all search engine algorithm changes and SEO industry trends and regularly inform and educate the rest of the company on emerging SEO technologies, opportunities and best practices.

  • Knowledge of sophisticated SEO tenets and best practices.
  • Experience with data-driven SEO analysis and familiarity with reporting/tracking tools.
  • Experience with Web Analytics, SEO and Optimization platforms (our client Analytics, Experience Manager, Media Optimizer, and Target are a plus).
  • Proven experience in developing sophisticated and successful SEO plans and strategies.
  • Understanding of how SEO integrates with other online and offline media campaigns.
  • Experience working on SEO teams and/or programs at great global scale.
  • Experience with our client Search Console, Bing Webmaster Tools, BrightEdge, and SEO tools.
  • Familiarity with SEO considerations for CMS systems (our client Experience Manager a plus).
  • Advanced/Expert skills in Microsoft Excel.

Desired Skills:
  • Results-oriented and lives by the mantra "Always Be Testing”.
  • Passion & pride in doing good work and a desire to make a strong impact on the overall business.
  • Ability to thrive in a fast-paced environment and to work independently and within a team.
  • Ability to learn quickly and adapt to a constantly changing search industry.
  • A love of data and attention to detail - highly organized and analytical.
  • Ability to communicate technical information clearly and effectively to non-technical audiences.
  • Strong presentation skills to large groups.
  • Capable of handling multiple ad hoc requests.
  • Excellent written and oral communication skills.
  • Proven history of self-direction, creativity, and ability to meet deadlines.
  • Advanced working knowledge of Microsoft Office applications.
  • BA/BS degree required (MBA a plus).