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SEO Analyst 1
Ref No.: 17-01454
Location: San Francisco, California
Position Type:Contract
Duties:
  • The SEO Analyst is responsible for the execution of the global SEO strategy for the Document Cloud line of business.

Responsibilities:
  • Responsible for managing the SEO programs to set targets and KPIs and for working closely with the Paid Search team to maximize overall search returns and expenses.
  • Monitor, analyze and optimize website activity, traffic trends, SERP rankings and customer acquisition & eCommerce metrics related to Visits, Units, Subscriptions, and overall user experience.
  • Develop and deliver comprehensive page-level and site-wide SEO recommendations for all CC products and services for our client.com, related our client web properties & subdomains, and relevant Social properties for their line of business and region.
  • Support all launch activities related to keyword research, content reviews, domain updates, internal and external linking, internal site search, and social outreach.
  • Provide SEO support for all ongoing Web projects for their line of business and region, including new product launches, page refreshes, site re-design, our client Marketing Cloud tools implementation and CMS rollout.
  • Work closely with Web Strategy, Web Production, Editorial, IT, Information Architecture, and Globalization departments to drive implementation of SEO recommendations.
  • Actively support and participate in our social media strategy, including SEO support and recommendations for PR, Blogs, Help, Video, and Social outlets like Twitter, Facebook, our client, YouTube, etc.
  • Work closely with the Site Search Manager to continuously monitor searcher and customer behavior and make recommendations to improve search functionality and navigation.
  • Support Site Search strategy and results through keyword research, copy creation, copy localization, query analysis, conversion tracking, and merchandising.
  • Perform technical site analysis, site compliance audits, content compliance and assist with launch QA.
  • Provide competitive analysis of top ranking competitor sites.
  • Provide SEO training and evangelize SEO across the company.
  • Continue to help define and refine SEO processes with the Web Team and IT.
  • Aggressively monitor and data-mine the SEO data regularly for increases/dips in performance and to assist in identifying new content opportunities for the Web Team and Business Units.
  • Responsible for our client Search Console maintenance and utilization.
  • Drive International SEO expansion and work closely with in-country local web teams to improve and grow International SEO.
  • Help build theme-relevant links to support user experience.
  • Stay current with all search engine algorithm changes and SEO industry trends and regularly inform and educate the rest of the company on emerging SEO technologies, opportunities and best practices.

Skills:
  • Knowledge of sophisticated SEO tenets and best practices.
  • Experience with data-driven SEO analysis and familiarity with reporting/tracking tools.
  • Experience with Web Analytics, SEO and Optimization platforms (our client Analytics, Experience Manager, Media Optimizer, and Target are a plus).
  • Proven experience in developing sophisticated and successful SEO plans and strategies.
  • Understanding of how SEO integrates with other online and offline media campaigns.
  • Experience working on SEO teams and/or programs at great global scale.
  • Experience with our client Search Console, Bing Webmaster Tools, BrightEdge, and SEO tools.
  • Familiarity with SEO considerations for CMS systems (our client Experience Manager a plus).
  • Advanced/Expert skills in Microsoft Excel.

Desired Skills:
  • Results-oriented and lives by the mantra "Always Be Testing”.
  • Passion & pride in doing good work and a desire to make a strong impact on the overall business.
  • Ability to thrive in a fast-paced environment and to work independently and within a team.
  • Ability to learn quickly and adapt to a constantly changing search industry.
  • A love of data and attention to detail - highly organized and analytical.
  • Ability to communicate technical information clearly and effectively to non-technical audiences.
  • Strong presentation skills to large groups.
  • Capable of handling multiple ad hoc requests.
  • Excellent written and oral communication skills.
  • Proven history of self-direction, creativity, and ability to meet deadlines.
  • Advanced working knowledge of Microsoft Office applications.
Education:
  • BA/BS degree required (MBA a plus).