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Channel Product Marketing Manager
Ref No.: 21-00158
Location: Fishers, Indiana
DESCRIPTION:
  • The Channel Product Marketing Manager is responsible for the creation of content to support product launches and channel marketing programs, supporting the growth of Exacq's video surveillance product line and solutions.
  • He/She will serve as a marketing liaison, working closely with global sales, marketing, and product management teams to align on the strategy, launch and execution of go-to-market plans.
  • This position will report to the Sr. Product Marketing Manager for the Exacq portfolio.
  • Develop content for marketing initiatives including new product introductions, digital marketing and email campaigns, and channel marketing programs and promotions
  • Strengthen the value propositions of product line solutions through innovative storytelling
  • Author content for sales enablement such as emails, blog posts, web pages, case studies, presentations, spec sheets, brochures, webinars and more
  • Create marketing materials and supporting content for trade shows and events
  • Maintain sustaining brand marketing activities including website upkeep, product branding, lifecycle communications, packaging and trademarks
  • Reconcile and track detailed monthly expenses to approved budget
  • Optimize content and ensure consistent use of branding guidelines
  • 5+ years of marketing content creation
  • Product marketing experience in a B2B environment
  • Ability to develop, analyze, and execute complex marketing programs
  • Strong initiative to drive cross-functional collaboration and alignment between key stakeholders for product marketing
  • Ability to create sales enablement tools that tell the value of our solutions, products, and services
  • Excellent writing and communication skills, samples required
  • Experience with database management and CRM systems knowledge of Salesforce.com and Pardot or equivalent marketing automation tool an asset
  • Proficient in Microsoft Office (Excel, Word and PowerPoint)