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Marketing Data Analyst
Ref No.: 25-01370
Location: Malvern, Pennsylvania
Position Type:Contract
Title: Marketing Data Analyst
Location(s): Malvern, PA (Hybrid Role)
Contract Role: Long term contract


Role Overview:
The hiring manager is seeking a Marketing Data Analyst with a strong background in SQL and Python to support the marketing analytics function.

Key Focus Areas:
  • The analyst will work within the Marketing Analytics team, which supports multiple business partners across various marketing functions.
  • This role involves leveraging existing data science models—developed by a separate data science team—to design, execute, and optimize marketing campaigns.
  • The analyst will focus on translating model outputs into actionable marketing strategies, helping the business understand how to use data to improve campaign effectiveness and targeting.
  • A solid understanding of marketing analytics concepts, campaign creation, and performance optimization is essential.
  • Experience with forecasting, data-driven decision-making, and campaign performance measurement will be highly valuable.

Technical Requirements:
  • Proficiency in SQL for data extraction, manipulation, and analysis.
  • Working knowledge of Python for data analysis and automation.
  • Strong analytical and communication skills to collaborate with marketing stakeholders and translate technical insights into business outcomes.
  • While domain experience isn't important these resources need to have supported large enterprises, worked with large sets of data and supported big data platforms (AWS or Azure)