Lead Data Marketing Analytics Consultant
Location – Remote

Job Description

Looking for a lead with depth and expertise about Insurance Marketing across all channels (DM, email, SEO/SEM, on page, social media, paid placement, affiliate) Marketing & Sales KPIs and reporting, ad-hoc research analyses for marketing and performance, FS insurance experience, must have great leadership and facilitation skills to lead discussions with the client.
About the Role: We are seeking a highly experienced and visionary Leader to drive the development of a North Star Vision for a future state Marketing Reporting & Analytics Center of Excellence for our insurance client. This role will involve leading a cross-functional team to align on a future state vision, create illustrative mock-up dashboards, perform a gap analysis, and develop an implementation roadmap.
Key Responsibilities:
•  Lead the development of a North Star Vision for the Marketing Reporting & Analytics Center of Excellence.
•  Conduct client interviews across Marketing, Sales, Product, Analytics, and Technology divisions to gather insights and align on the future state vision.
•  Oversee the creation of mock-up (non-production) dashboards to illustrate the future state vision.
•  Perform a comprehensive gap analysis from the current state to the future state vision.
•  Develop a detailed implementation roadmap to achieve the future state vision.
•  Collaborate with project managers, business analysts, business intelligence, and visualization experts to ensure successful project execution.
•  Provide strategic guidance and thought leadership throughout the project lifecycle.
•  Ensure alignment with the client's business objectives and strategic goals.
•  Communicate effectively with executive stakeholders to secure buy-in and support for the project.

Qualifications:
•  Bachelor's degree in Business, Marketing, Analytics, or a related field; MBA or advanced degree preferred.
•  10+ years of experience in strategy development, consulting, or a related field, with a focus on marketing analytics and reporting.
•  Proven track record of leading large-scale, cross-functional projects and initiatives.
•  Strong understanding of marketing, sales, product, analytics, and technology functions within an organization.
•  Excellent analytical, problem-solving, and decision-making skills.
•  Exceptional communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
•  Experience with business intelligence and data visualization tools (e.g., Tableau, Power BI) is a plus.
•  Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.