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Salesforce Product Manager
Ref No.: 23-01129
Location: Iselin, New Jersey
SalesForce Functional Consultant - Enterprise Apps - MarTech Product Analyst
PA- Malvern or NC- Charlotte- Hybrid Must
Responsibilities
  • Support the PACE transformation enabling cross channel messaging
  • Drive the POC to ingrate PageFlex into SFMC for email messaging and replacement of send grid.
  • Identify how to leverage the Cloud Direct - Custom Journey Builder Activity - to send Direct Mail to RRD and identify if there are any connection / cost implications for integration.
  • Ensure data flows are accounted for and all message sends flow to Smarsh (Client compliant storage)
  • Support the Advice team with Campaign Automation efforts / increase speed to market for campaign delivery
  • Dependent on direction from leadership - support for external team or upskilling of PACE team
  • As the direction for Adobe tool utilization is determined, provide support to move Journey Optimizer RFP forward
  • Assist in the migration of campaigns from existing UNICA tool to Adobe CDP / SFMC
Qualifications
  • Leverage experience with Adobe and Salesforce Marketing tools such as Adobe Experience Platform and Salesforce Marketing Cloud to evaluate and make capability recommendations as a part of IT team
  • Ability to coordinate across multiple stakeholder groups within Martech and partners internal and external to Vanguard
  • Ability to lead workshops to gather input, define requirements, and document product scope details
  • Ability to analyze the capabilities of tools, processes, and skillsets required to support related MarTech program work
  • Write product requirement documentation and contribute to technical implementation plans
  • Identify and communicate risks and impacts as well as propose risk mitigation options
  • Prepare and communicate effective status updates to stakeholders