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Adobe Analytics Lead
Ref No.: 17-00849
Location: Hoboken, New Jersey
 Position Title: Adobe Analytics Lead
Project Location: Hoboken, NJ,
Contract Duration: 12Months
 Job Description:
Requisition Details:
  • Experienced in Digital analytics & Search Tools :
  • Would be required to work with reporting of data from multiple channels such as web analytics tools such as Omniture ,Adobe Campaign
  • Would be required to implementation of Adobe analytics.
  • Well versed with custom tagging using DTM, various variables and props available in Adobe Analytics.
  • Required to do reporting and analyzing data using various products, such as Site Catalyst v15 interface, Adobe Report Builder, Client for Ad Hoc analysis
  • Knowledge of how to build, manage and analyze Marketing Channels,Classification,Data Warehouse requests orData Sources (offline data enablement)
  • Knowledge of different Internet Marketing channels and how to build, manage and setup in Omniture
  • Experience of implementation of Analytics Tags on websites a value add
  • Required to develop multi channel marketing  reporting and analytics by integrating and consolidating data from a variety of sources
  • Maintain an analytical framework to extract new insights and understanding of performance based on client usage data and other datasets
  • Experience of implementing Search Engine optimization in Digital platform. Knowledge of search tools like Elastic Search, Lucene etc will be plus
Education Level Required:
Engineering Graduate Or Relevant Experience