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Business Analyst - Intermediate
Ref No.: 18-01198
Location: New York, New York
Position Type:Contract
Start Date / End Date: 04/09/2018 to 10/08/2018
Job Description: Prioritize experience with Adobe Analytics, Domo, Tableau, SAS, R, etc. Also, prefer candidates with experience working directly with business stakeholders to translate requests into meaningful actions and reporting. Self-management, communication and the ability to prioritize/multitask will be key skills.

As part of Client’s Global Marketing organization you will belong to a smart, passionate and dedicated team leveraging best-in-class technologies and industry-leading practices in the business. You will work in a group with the culture of a start-up but the stability of a 150 year-old company to uncover actionable insights upon which the organization can build informed strategic plans and make day-to-day operational choices.

The Marketing Data Analyst will build relationships with Client lines-of-business, vendors and media/consulting agencies; identify business goals and develop strategies of translating those into Key Performance Indicators (KPIs). Execute analytics measurement plans that play a key role in enhancing Client’s customer experience and performance of online and offline marketing programs. You will investigate customer behavior, attribute revenue, assess business impact and socialize your findings for the betterment of the organization.

Principal Responsibilities:
• Support and evolve US Analytic team practices in executing data management, analytics planning, implementation, reporting and insights across brand initiatives in the US
• Collaborate with LOB stakeholders and technical constituents to determine requirements to measure testing of hypotheses
• Implement data collection methodologies, automation and processes to support needs for campaigns, website / portal behavior, conversion funnel performance, and ROI
• Collect, analyze data used to drive actionable and clear recommendations to the Business
• Provide easy-to-understand marketing insights and consultation that translate into practical, actionable recommendations across multiple marketing channels:
o Paid and organic search
o Acquisition and CRM email
o Social media & influencers
o Content marketing
o Display and digital remarketing
o TV, print, phone and direct mail
• Determine and share the correlation between online and offline data sources to provide behavioral insights
• Optimize and scale analytic, IT and data ecosystem linkage, including tag management and campaign management, within the Client enterprise model
• Manage relationships with digital analytics vendors such as Google, Adobe and ClickTale