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Senior Web Analytics Consultant
Ref No.: 19-00258
Location: New York, New York
Position Type:Right to Hire
Duration: 12+ months
Compensation: OPEN (W2 only)

Requirements/Responsibilities:
  • 6+ years Web Analytics experience.
  • Expertise in  Google Analytics.
  • Experience in data mining and data hygiene.
  • Maintain digital tracking infrastructure, including compiling and reviewing data requirements for the collection of web analytics and event data, and evaluating the product analytics landscape for new tools as they emerge.
  • Evaluate the effectiveness of traffic building initiatives and provide recommendations for improvements in content marketing, user experience and conversion
  • Collect and inform on: marketing channel performance, site performance, client behavior and the purchase path.