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Project Manager
Ref No.: 17-09257
Location: Hartford, Connecticut
Start Date: 10/27/2017
Responsible for supporting Medicare (MCR) segment and business through marketing strategy implementation through coordination with internal departments and external agency partners.

Position Summary:
The Marketing Coordinator supports the MCR Regional Marketing team (RMMs) in implementing/executing marketing communication plans designed to drive member acquisition, retention and revenue growth. Programs will target MAPD, HVNs and Provider Co-Ops.

Position Components & Responsibilities (include but are not limited to):
  • Develop high-quality, error-free marketing materials under tight deadlines; review and proofread creative work against brand standards, product data and compliance requirements
  • Assist RMMs in managing the implementation of clear/engaging marketing communications across a variety of mediums including: prospect-facing direct mail, newspaper and free standing inserts
  • Assure accuracy of information loaded into automated tools supporting lead generation programs (i.e., lead plan/Go to Market tool, direct mail/SAMMM, newspaper/SNAP, broker portal/MMS)
  • Assist RMMs in managing campaign progress through the tracking of media, revisions and reallocations to the markets' base campaigns and incremental spending. Maintain a standardized process with markets and markets' sales administration support staff to ensure meeting data accuracy in Salesforce and through the proofing of all applicable campaign materials.
  • Ensure all internal and external deadlines are met through regular correspondence with markets and individual follows-ups when necessary.
  • Collect local market intelligence for the purpose of developing targeted strategies and tactics
  • Work with Consumer Analytics team to assure that campaign tracking mechanisms are fully enabled and consistently capturing correct/compete data
Coordinate special projects as assigned