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Marketing Manager
Ref No.: 18-07016
Location: New York, New York
Leading Social Media Intelligence SaaS company based in New York is seeking a Marketing Manager in New York City to create, monitor, and optimize full-funnel marketing campaigns.
As Marketing Manager, you'll report directly to the US Marketing Director, and your main responsibilities will be to:
  • Develop full-funnel marketing campaigns that meet lead, MQL, and revenue goals within the US market
  • Create audience segmentation and messaging that resonates with each audience
  • Help to plan and create content that aligns with campaign goals, including white papers, infographics, ebooks, and blog posts
  • Manage all acquisition channels, including content promotion, online and offline advertising, events, webinars, email, and blog
  • Manage all demand generation nurture strategies to engage and qualify our existing database
  • Work closely with sales team to align campaign plans with prospecting and selling strategies
  • Establish full-funnel campaign reporting to show return on all marketing budget
 
Who we are looking for
  • 2–5 years of marketing campaign planning experience
  • Experience with SEO, advertising, and email marketing
  • Experience marketing a B2B Saas company
  • Experience working with Salesforce, Kissmetrics, Hubspot, Google Analytics or any similar tools
  • Excellent written and verbal communication skills
  • Experience working at a startup
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