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Lead Business Syestem Analyst
Ref No.: 20-00125
Location: Bangalore, Karnataka
Position Type:Direct Placement
Responsibilities:
  • Act as a main client team contact to provide proactive and consistent general operations and development communication with both the onshore team and the client
  • Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business and project teams
  • Actively manage day to day aspects of running direct marketing programs with a focus on getting high quality results for the client
  • Lead BSA tasks and provide guidance through the full SDLC lifecycle for change requests / enhancements to client solution, to include scoping, estimating, requirements, functional design, campaign creation, testing, deployment, and training
  • Proactively work to improve delivery quality, repeatability and on-time delivery of projects and looking for areas of improvement, implementing, and governing these standards.
  • Able to document information effectively through databases, knowledge warehouses, and other shared space.
  • Able to lead effective client meetings, negotiate deliverables, and drive successful outcomes.
  • Able to make proactive recommendations.
  • Able to properly interpret customer needs, and translate into understandable written requirements. 
Minimum Qualifications:
  • Bachelor's degree in computer science or equivalent.
  • 0-3 years' relevant work experience (for different levels) in the database marketing space
  • Excellent written and communication skills with the ability to communicate upwards and downwards within the organizational structure
  • Excellent organizational skills and interpersonal skills.
  • Professional proficiency in English
  • Experience managing execution of multi-channel marketing programs/operation across multiple accounts
  • Hands on experience in managing marketing database solutions
  • Developing process to optimize or automate marketing activities
  • Managing and execution experience in the full development lifecycle (SDLC)
  • Solid understanding of reporting tools (e.g., Cognos, Business Objects)
  • Proficiency in campaign management tools (e.g., Unica, SAS MA, Alterian, Adobe Campaign). Hands-on experience with Adobe Campaign/Neolane is a must.
  • Solid understanding of relational databases
  • Strong SQL skills, must be able to write complex queries and be able to script
  • Working knowledge or project management methodologies and creation of defined artifacts
  • Have good problem solving and negotiation skills
  • Have good leadership skills with the ability to motivate diverse teams
  • Relevant technical marketing domain knowledge
  • Have the ability to manage multiple, high priority efforts effectively and under significant deadline pressure with little to no direction
  • Detail-oriented, able to multi-task, prioritize and able to quickly change priorities 
Preferred Qualifications:
  • Working knowledge of Web Technologies (HTML, XML, web services, etc.)
  • Understanding of and hands-on experience with automated testing tools; in particular Microsoft Visual Studio/TFS
  • Test Data Editors such as UNIX VI Editor, Notepad, WordPad, Ultra Edit, Text Pad, AquaData
  • MS Office; specifically formulas and macros for Microsoft Office components (Excel and Access)
  • Knowledge of QA Methodologies, tools, related techniques, and ability to document & implement
  • Excellent negotiation skills to work with multiple internal clients
  • Excellent understand of both business and technical language and ideas.
  • Excellent knowledge of the industry
  • Able to solve complex problems and issues.
  • Able to recognize and manage new business opportunities.
  • Able to interact with customers, coach analysts and developers, and influence peers and management
  • Able to learn quickly and rapidly establish expertise with the company standard and client-specific solutions