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Marketing BSA
Ref No.: 19-00750
Location: Bangalore, Karnataka
Position Type:Direct Placement
Summary
The Marketing BSA will design, develop, test and execute multi-channel marketing campaigns. BSA will work closely with clients, account delivery teams and US stakeholders to ensure accurate and timely delivery of account deliverables, with a focus on building new and executing existing client campaigns.
Duties and responsibilities
Understand Campaign Specs/ BRDs based on the Client discovery/ intake
Follow SDLC lifecycle to build multi-channel marketing campaigns - creating functional specs (FSDs), build complex flowcharts/ workflows, unit/ end to end testing and deployment of the campaigns.
Build waterfall and ad-hoc reports based on business requirements Proactively work to improve delivery quality, repeatability and on-time delivery of Campaigns and update the status to respective stakeholders. Able to have effective client meetings, understand deliverables, and drive successful outcomes. Help in developing and implementing best practices, standards, methodologies, etc around Campaign processes & automation
Qualifications
Bachelor's degree
2+ years of relevant work experience in the database marketing space
Good understanding of CRM, Marketing concepts and various marketing channels like Direct Mail, Email, Mobile, etc. Experience in the execution of multi-channel marketing programs/operation across multiple accounts.
Hands-on working experience in IBM UNICA Campaign or Adobe Campaign Marketing Automation tools.
Understanding of data warehouse and data mart concepts
Strong SQL skills, must be able to write queries
Experience translating business requirements into functional/business specifications and creating test plans.
Detail-oriented, able to multi-task, prioritize and able to quickly change priorities
Excellent written and communication skills
Good time management