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The Creative Management contractor
Ref No.: 16-19776
Location: Long Island City, New York
 Program manager
Position Description & Objectives:
 
The Creative Management contractor position will manage the end-to-end creative execution process for acquisitions programs for one or more Client Cards products. The position will require strong creative and project management skills with a focus on managing dynamic creative execution requirements pertaining to credit card offer details and legally-required terms and conditions. The candidate will partner with various cross functional teams to ensure successful implementation of marketing campaign across the creative lifecycle: ensuring clarity of initial creative strategy direction from the Marketing organization, building creative execution requirements, securing the required creative approvals, handing off the final creative execution design documents to our channel deployment teams, and executing final quality control audits before deploying the communications to our customers.
 
Position Responsibilities:
  • Manage end-to-end go-to-market creative execution process for Cards marketing communications/campaigns
  • Interpret marketing creative strategy, manage marketing communications/creatives with advertising agencies, ensuring creatives match intended strategies
  • Design and implement dynamic creative execution processes
  • Interact with multiple cross-functional teams and external vendors to implement marketing programs for Client Cards customers
  • Provide status updates, issues for discussion, guidance as appropriate and necessary to ensure accurate and timely program execution and customer account/offer fulfillment
  • Ability to manage and adapt to multiple technologies to implement marketing campaigns e.g. web based applications and automated workflow systems/applications to manage the review and approval process of marketing communications, and creative/offer strategies
  • Ability to work on multiple programs simultaneously, manage multiple deadlines and schedules, ensuring all deliverables are met on time with accuracy and quality
  • Ensure quality execution of all campaigns and fully understanding and adherence to Corporate policies, legal and regulatory requirements and departmental procedures
  • Hands on management and execution of marketing communication including marketing production responsibilities, partnering with channel deployment teams to support the deployment process prior to final in market or launch date
 
Required Skills;
  • Bachelors Degree or equivalent preferred
  • Strong program and project management skills
  • Self starter and effective team player with the ability to quickly develop and understand the current processes, ability to develop and drive process improvements, work effectively with multiple stakeholders, possess creative problem solving skills and effectively manage multiple tasks over the course of several projects with changing priorities, overlapping deliverables and tight deadlines
  • Ability to develop and drive creative solutions to business challenges and reengineering initiatives
  • Ability to synthesize, prioritize and drive results with a strong sense of urgency
  • Pragmatic problem-solver, forward thinker with independence of thought
  • Ability to build relationships which create support and buy-in across a wide range of stakeholders; create a strong network among peers, internal partners, decision makers and key stakeholders to drive creative execution process and disciplines
  • Strategic and creative thinker, takes accountability, is decisive
  • Willingness to ask questions, challenge the process and seek out answers
  • Ability to understand and effectively assess risk
  • Ability to quickly learn and adapt to automated workflow systems and technology applications to manage and review marketing offer and creative strategy specifications
  • Excellent verbal, written and interpersonal communications skills