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Marketing Operations Consultant - Digital Marketing
Ref No.: 18-00174
Location: New York, New York
Position Type:Contract
Our client, one of the leading Digital & Print Publishing companies in the country, is seeking a Marketing Operations consultant to join their growing team. You will primarily be responsible for supporting Marketing Operations including: quality assurance of marketing assets, segmentations, campaign management, data analysis and reporting.

Responsibilities & Required Skills:

. Approximately 2 years experience with online/offline marketing management, marketing operations, testing and/or technology
. Solid SQL skills, Campaign Management & Execution and Email Marketing experience
. Great documentation skills and ability to interface with clients
. Will be responsible for documenting and designing process around retention marketing
. Knowledge and experience working with banner ads, landing pages, campaign codes, and campaign management
. Must have demonstratable expertise with writing SQL queries, as well as understanding how data is collected, manipulated and leveraged for marketing and analytics
. Functional testing and validation (quality control QC) of marketing assets, including landing pages on web and mobile, and email templates
. Will be responsible for creating campaign codes with metadata attached, and making sure it's functioning properly
. Setup marketing campaigns in CRM tool, including creating segments in CRM tool to achieve desired targeting
. Use tool to prepare segments to be run to generate email, direct mail or telemarketing lists
. Write or update campaign criteria documentation to ensure requirements are captured
. Build, execute and analyze reports as needed
. Utilize agile tools and methods to support marketing business needs
. Strong grasp of data models, data flows, and application of data
. Bachelors degree required

Elliot Parauda
Direct: 212 792-6386

Northeast (NY): 212 268-5800
Nationwide: 877 677-6566