Previous Job
Marketo Digital Email & Marketing Automation Associate
Ref No.: 18-07330
Location: New York, New York
Position Type:Direct Placement
Start Date: 09/19/2018
Genesis10 is seeking a Digital – Email & Marketing Automation Associate for a permanent position with a financial services client located in New York, NY

Key Responsibilities:
  • Using Marketo to create, test, and deploy promotional multi-step e-mail campaigns, landing pages, events, webinars, in different languages, for different regions and utilizing dynamic content using tokens and scripts.
  • Coordinate with segment marketing leaders and cross-functional global team members to calendar all activity to meet desired execution dates, maximize audience, and minimize conflict.
  • Develop and continually improve processes for trafficking e-mail assets/copy from internal stakeholders.
  • Develop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of technology advances.
  • Test, analyze and report on e-mail campaign performance on a recurring basis. Identify trends and opportunities for improved open, click thru and conversion rates.
  • Work with different sales distribution channels and understanding our sales structure so that he/she can effective build distributions.
Key Skills:
  • Strong HTML/CSS knowledge
  • Strong Marketo experience
  • Experience using Salesforce and understanding of basic integration with Marketo
  • Experience using Dreamweaver, Photoshop and Excel
  • Accurate, thorough, with strong attention to detail
  • Strong Project Management skills
  • Knowledge of Velocity Scripting, a plus
  • Expert on e-mail marketing best practices, technologies, trends and GDPR, CAN-SPAM laws
  • Proven experience in A/B and multivariate test design, execution and analysis
  • Ability to success and effectively prioritize multiple projects in a fast-paced environment
  • Experience with Segmentation is a plus
Desired Qualification:
  • Bachelor's degree in economics, marketing or related degree
  • 3+ years professional digital marketing experience  
If you have the described qualifications and are interested in this exciting opportunity, apply today!
About Genesis10:
Genesis10 is a leading U.S. business and technology consulting firm with hundreds of clients needing proven talent and solutions to power their strategic initiatives. If you are a high performing business or IT professional with solid, referenced experience, we want to meet you. Genesis10 recruiters and delivery professionals are highly accomplished career advocates, who get to know you beyond your resume to position you with the opportunities that fit your skills, experience and aspirations. We have benefit options to fit your needs and a support staff that works with you from placement throughout your engagement – project after project. To learn more about Genesis10 and to view all our available career opportunities, please visit us at "Genesis10 is an Equal Opportunity Employer, M/F/D/V”