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Marketing Communications Manager
Ref No.: 18-27853
Location: Minneapolis, Minnesota
Title: Marketing Communications Manager
Duration: 09 Months with possible extension
Location: Minneapolis, MN
 
Details: Our client, a national financial leader, is looking for a Marketing Communications Manager to develop and execute marketing and communication plans for investment products and services through the company's national network. In this role, you will support efforts designed to increase awareness, understanding and use of investment products with advisors, clients and sales consulting groups.
 
MUST HAVE SKILLS/EXPERIENCE:
  • Strong marketing communication skills
  • Strong experience developing and implementing marketing and communication strategies and plans
  • Experience in the financial services industry
  • Strong knowledge of investment products and services (i.e. mutual funds, exchange-traded funds (ETF), equities, bonds, unit investment trusts (UIT), investment research, etc.) especially related to performance and investing risk tolerance
  • Strong writing skills including experience writing content research and audience strategies
  • Digital marketing experience
  • Strong project management skills
  • Familiarity with the financial services industry, company target audiences and competitor activities in the market
  • Strong MS Office Suite skills
 
SKILLS/EXPERIENCE:
  • Ability to work as a leader to motivate and influence team members and internal partners
  • Strong PM and organizational skills with the ability to prioritize and multi-task
  • Strong collaboration skills with the ability to interact with variety of individuals cross-organizationally
  • Self-starter with the ability to work independently
  • Ability to think fast, respond quickly and learn quickly in a fast-paced environment
  • Strong organizational and time management skills with attention to detail
 
RESPONSIBILITIES:
  • Develop and execute marketing and communication plans for investment products and services (i.e. managed accounts, investment research, alternative investments, retirement plans, etc.) through the company's nationwide network.
  • Support efforts designed to increase awareness, understanding and use of investment products with advisors, clients and sales consulting groups.
  • Develop investment performance conversation materials, tools and resources.
  • Categorize and organize investments by solution, need and goals.
  • Develop risk tolerance and timeframe materials.
  • Build upon asset allocation materials.
  • Create marketing and communication plans to support product initiatives.
  • Work with large cross-functional teams across the organization to ensure alignment and integration.
  • Plan, write and implement marketing and communication strategies and tactics that support integrated plans.
  • Work individually or with a team to prepare communications, sales literature, etc.
  • Serve as primary liaison with internal partners such as legal, compliance, creative services, production services, product development, trading desk, etc.
  • Drive measurable program results.
  • Track program participation and results and provide recommendations for improvements, execute approved recommendations quickly.
 
Regards,
 
Gaurav Vatsa
13454 Sunrise Valley Drive, Suite 120, Herndon, VA 20171
Direct: 703-889-6667 | Fax: 703-889-6500
GauravV@LanceSoft.com  | www.LanceSoft.com
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