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Search Marketing Manager (SEO/SEM)
Ref No.: 18-27296
Location: San Diego, California
We are looking for a Search Marketing Manager to join the digital marketing team and manage our SEO & SEM initiatives. This position would manage the day-to-day operations of our SEO efforts and coordinate with our paid search agency own the companys overall keyword strategy. The ideal candidate is an SEO Guru who understands what search engines are looking for and can make recommendations to the rest of marketing on how to build search optimization into our plans. Responsibilities - SEO program management - Managing external agency for content marketing/authority outreach - Managing external paid search agency - Keyword research & recommendation across SEO & SEM - Coordination of efforts between SEO and the paid search/media agency - Reporting on SEO & SEM efforts back to the business - Using SEO/keyword tool to track keywords and suggest opportunities - Educating the business about the importance of search and best practices
Minimum Qualifications:
- 5-10 years of search marketing experience - Knowledge of SEO best practices - Experience with a SEO & keyword tool like BrightEdge, Stat, Conductor, etc.
Preferred Qualifications:
- Knowledge of Chinese channels like Baidu a plus - Solid project management skills - Strong organizational abilities - Can communicate easily with both technical and non-technical colleagues - Willingness to learn and interest in problem-solving - Ability to work independently in a fast-paced environment
Education:
Bachelors degree or equivalent experience required