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Business Analyst (Web Analytics)
Ref No.: 18-17699
Location: Boston, Massachusetts

Title: Web Analytics Business Analyst

Location: One Ashburton Place Boston, Massachusetts 02108

Contract: 12+ months 

Responsibilities:

¿      Work with internal stakeholders to create and refine performance metrics to help improve web content quality.

¿      Create an approach for analyzing and displaying session-level information to determine successful site visits

¿      Use your substantial experience with Google Analytics and web metrics to advise and guide stakeholders toward the most important data to use for different projects

¿      Maintain existing dashboards, including adding and editing new charts using a SQL-backed user interface and managing users and permissions

¿      Conceive of and build any needed dashboards through collaboration with designers, content producers, and executive leadership

¿      Work closely with all teams in Digital Services to ensure digital data tagging and collection is an integral part of all projects.

¿      Work with data engineers and other data scientists to request new data sources and configurations to be surfaced in the dashboarding platform

¿      Leverage vast array of digital and web data to analyze and determine performance of current initiatives

¿      Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), and optimization techniques to analyze and optimize web and digital assets to content performance

¿      Ensure website is correctly tagged and web data collection is working as designed

¿      Combine the digital data with offline and in-house data to develop a complete picture of the constituent lifecycle

 

Required Skills & Experience:

¿      Bachelor's degree required

¿      Strong experience in data analytics, including with dashboarding platforms like Superset or Tableau and Excel

¿      Experience with web data collection is required. Google Analytics is preferred, and the tools and techniques to ensure complete and accurate data collection

¿      Strong written and verbal communication skills

¿      Have both an ability and desire to collaborate effectively with colleagues and work independently

¿      Knowledge of SQL and accessing databases

 

Preferred Skills & Experience:

¿      2-4 years of experience as a digital analyst focused on aggregating web interactions into a complete customer profile.

¿      Python experience a plus

Thanks
Warm Regards,
Madhurya Dhanalakota | Recruiter
cid:image001.png@01D3A1A7.01B4E8C0
13454 Sunrise Valley Drive, Suite 120, Herndon, VA 20171
Direct: 510-256-0347 | Fax: 703-935-0339 |
madhuryad@lancesoft.com | www.lancesoft.com
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