Previous Job
Previous
Sr. Project Manager – Program Manager
Ref No.: 18-04174
Location: San Jose, California
 Job Title: Sr. Project Manager – Program Manager
Job Location: San Jose, CA 95131
Job Duration: 6 Months
 
Qualifications:
Required Knowledge and Experience
  • Bachelor's degree required; specific degree in Communications, Marketing, or Business Adminstration with a Project Management certification (PMP) preferred
  • Minimum of 5 years of business experience in the software, social media, technology or life sciences industry. Business experience may include marketing, sales, or communications
  • Minimum of 3 years of successful experience in digital marketing communications with positions of increasing responsibility and accountability in a goal-oriented setting
  • Candidate should have a working knowledge in Brand marketing, Market/Customer segmentation, Value proposition development, Competitive Analysis, Marketing communications, and Digital and traditional Go-to-Market strategies
  • Experience with Online Lead Funnels (generation, nurturing, scoring and conversion) and CRM such as salesforce.com
  • Experience with marketing automation, webinar creation and management, video development, social listening, SEO/SEM and web traffic management
  • Ability to rapidly absorb detailed product information and translate it into correct messaging to be used across all tactics
  • Effective skills in areas of interpersonal, oral and written communication, organization, prioritization and planning, goal setting, analytical and problem solving
  • Results-oriented, capable of managing and driving the completion of multiple competing projects
 
Responsibilities: 
The Marketing Communications Program Manager will own the ongoing development and execution of Clinical instrument strategies and execution of digital and traditional communications activities targeted at customers, prospects, partners, and employees through multi-channel integrated programs including (but not limited to): web site development, SEO/SEM, social channels (both established and new), email communications, media planning and placement (print and banner advertising), message and content development / management for all tactics including catalogs, brochures, datasheets, articles, whitepapers, case studies, and tradeshow and event graphics. The successful candidate must have a track record as a strategic doer; someone who can help build and manage an industry leading marketing communications plan and execute against the plan on tight deadlines and with limited resources. The successful candidate will also be able to demonstrate exceptional creativity and detail-orientation as well as strong organizational and writing skills. This person will need to work with other functions including global and regional product managers, campaign managers, digital marketing, e-commerce, and lead nurturing / inside sales teams, to create and maintain the integrity of the communications process, and be a team player who can meet the overall goals set by the company, marketing and sales.
Responsibilities:
  • Manage and utilize an integrated and collaborative marketing model incorporating the services and assets of various channel partners (SEO/SEM, social media, newsletters, webinars, videos, web team, external agencies & internal marketing communications team) to generate highly effective online leads
  • Responsible for generating established quarterly targets for online leads. Actively monitor lead evolution to sales funnel by working closely with sales and lead nurturing partner
  • Serve as the point person/project manager and coordinator for downstream digital marketing campaigns related to the clinical strategic imperatives. Actively collaborate with individual channel partners and global managers to strategize, design, develop, monitor & manage quarterly timelines for campaigns. Provide feedback and review content as necessary
  • Analyze success metrics for campaigns and analyze ROI. Provide feedback to business leaders on metrics and relay feedback to channel partners/external agencies to adjust campaigns. Actively work with product managers to ensure marketing mix spend is tracked to annual marketing plans and adjust campaigns for efficiencies
  • Analyze salesforce.com reports on monthly leads, quotes, demos, wins, losses and report to sales and marketing. Provide quarterly strategic recommendations to increase efficiency of campaigns or report risk to financial performance. Work closely with program managers in EU and CHN to develop a global dashboard
  • Lead new/innovative digital marketing concepts/processes in collaboration with marketing communications, CRM and/or web team