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Digital Content Strategist & Writer
Ref No.: 17-25148
Location: Chicago, Illinois
Qualifications:
  • 7 to 10 years of inbound content strategy, creation and writing Depth of experience in improving and optimizing exciting content for better search ranking 7+ years of marketing content writing 3+ years of experience with SEO and inbound content creation.
  • Excellent storyteller, writer, and editor Good understanding of content marketing, demand generation, and the funnel Excel in a gray, dynamic environment.
  • Ability to collaborate as part of a team, and also work independently to accomplish tasks.
  • Experience in managing significant volume of content.

Responsibilities:
  • The role is responsible for planning, creating and optimizing inbound SEO-driven content.
  • The goal of this role is to drive inbound organic web visitors as well as generating engagement and conversion.
  • This position will focus on editing and updating web content, blogs and other digital content to improve organic search.

Specific functions include:
  • Establishing input meetings with internal partners to understand our solutions and products.
  • Map content to different stages of the funnel and across the buyer lifecycle.
  • Researching competitive content.
  • Establishing a short-term content calendar, identifying templates for calendar.
  • Partnering with our paid search lead to identify keywords for inclusion in blogs and other content.
  • Editing existing content for SEO best practices.
  • Repurposing content from across the global for new uses.
  • Coordinating content creation across different teams and agencies.
  • Content generation, primarily blogs and web page content, but also guides and e-books.
  • Strong grasp of integrating call-to-actions throughout blogs to drive deeper site engagement.
  • Management and leadership of a volume of content.
  • Coordinate and guide external agencies in content creation.
  • Write content for new products.