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Digital Marketing Manager
Ref No.: 17-14414
Location: Reston, Virginia
The selected candidate will have Paid Search Marketing experience in the development, implementation and performance of paid search programs across different lines of business to drive acquisition and customer sales. Direct agencies in the development of effective and efficient paid search campaigns that span both national and local messaging. Collaborate with Google, Yahoo, Bing to be in a constant state of performance improvement by incorporating their insight on the overall search landscape, applicable macro trends, wireless shopper insight, as well as engine changes and evolution, algorithm changes, relevant alpha and beta opportunities, etc. Lead affiliates and authorized partners in paid search strategy, cost management and performance improvements.
¿ Keyword creation, management and optimization
¿ Bid strategy, management and optimization
¿ Budget Management: Review and approve agencies¿ proposals and performance forecasts
¿ Iterative Test-Learn-Apply spanning strategy through execution
¿ Active performance management and application of learnings
¿ Campaign data capture to enable reporting, analysis, testing, optimizations and forecasting
Position Requirements;
Must have Paid Search experience to be considered

5 years¿ experience in Paid Search for telecom, cable operators and e-commerce/online retail organizations
Experience with Adobe Analytics, DoubleClick Suite, Google Analytics 360 Suite and/or other digital media technology platforms
Over 3yrs in performance-driven Paid Search marketing including hands-on management of Shopping Ads required; SEO and website experience desirable
Good project management, organizational skills and strong attention to detail is a must
Strong skills with PowerPoint and Excel
Excellent written and verbal communication skills required
Excellent customer service skills required
Ability to operate effectively in a very fast-paced, entrepreneurial, and dynamic environment
Working knowledge of project management systems, including JIRA and the Agile process a plus

Degree in Marketing, Mathematics, Finance, Economics, Statistics or similar discipline