Paid Acquisition Marketer
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Paid Acquisition Marketer
Ref No.: 18-00037
Location: South Amboy
Position Type:Direct Placement
Start Date: 03/07/2018
As our client's Paid Marketer, you will dive into the customer journey and user-engagement data to
optimize our highest performing paid marketing channels, identify new digital advertising opportunities,
and solidify our paid marketing attribution. You will continuously look for new ways to drive new mobile
app installs and web purchases using high-tempo testing, data analysis, and creative campaign design.
You will work to optimize both our existing advertising platforms and test new advertising channels to
drive growth.
You won't be alone. You will work with our Product Managers, Data Scientists, Designers, Developers
and Tech Support teammates to make sure your paid marketing engine is performing.

Must-Have Job Qualifications
¿ 2-3+ years of experience managing Paid Marketing channels with a significant monthly
advertising budget.
¿ Extensive understanding of advertising platforms such as Search Ads, Adwords, & Facebook.
¿ Demonstrated data-driven approach to optimizing campaign performance and measuring ROI.
¿ Exceptional writing skills; Ability to craft compelling copy quickly.
¿ Growth-testing oriented; Experience with A/B and multivariate testing & experiments.

Nice-to-Have Qualifications
¿ Experience with content marketing and/or copywriting.
¿ Working knowledge of marketing automation tools such as HubSpot, Iterable, or Marketo.
¿ Experience with influencer marketing or affiliate marketing.
¿ Background in public relations or media.