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Marketing Manager : 17-03414
Ref No.: 17-03414
Location: San Francisco, California
Primary Skills : Marketing Manager, Mobile App, Optimize targeting, bids and budget,campaign
Location : San Francisco, CA
Duration : 6+ Months
Type : W2


PRIMARY JOB RESPONSIBILITIES : 
  • Launch, optimize and scale campaigns on Facebook, Google and other mobile ad networks
  • Optimize targeting, bids and budget on all ad buys
  • Continually test new partners, campaigns and creatives to drive highest yield
  • Manage relationships with external partners
  • Own and drive A/B testing and creative optimization
  • Report out regularly on performance and innovation plans
  • Collaborate with internal Product team on setting up in-app campaigns, understanding customer behavior, key events and user trigger points
  • Drive ASO including testing and optimization of keywords, screenshots, app description and content
  • BA/BS required
  • 5-6 years of experience (with at least 3-4 in mobile user acquisition)
  • Experience promoting mobile products on Facebook/iOS/Google/ad networks
  • Understanding of fundamental digital/mobile ad metrics and calculations (CTR, CPC, CPM, CPA, CPI, MAU)

    Apply Directly with your updated resume or please Swapnil at # 405-512-2368